Meeting Planning
Planning a Product Launch Across Timezones
How to pick a launch time that maximises reach when your audience spans the globe.
· 5 min read
A global launch lives or dies on timing. Go too early and your biggest markets are asleep; too late and the news cycle has moved on. Here is how to choose.
Anchor to your largest market
Pick the timezone where most of your audience lives and aim for their mid-morning, when attention and energy are highest. Other regions will catch the wave as they wake.
Coordinate the team in UTC
Express the launch moment in UTC for everyone executing it — engineering, marketing, support — so nobody pushes the button an hour early because they read the schedule in their own timezone.
Staff the hours after launch
- Make sure support is online in the regions that will see it first.
- Schedule social posts to re-surface as other timezones come online.
- Have a rollback owner awake for the critical first hours.